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At several stages of our careers or academic pursuit, we’ve been in situations where there was a need to make a presentation using PowerPoint; be it to defend a project in school, or at the workplace. So, how was it? How did you fare? If you haven’t made a presentation yet, which I’m sure you […]
Digital marketing is so important and, at the same time, peculiar to each business type. The market is always challenging for small business owners because their competitors are more established due to longevity and, importantly, having a working digital marketing strategy. The latter is the defining factor. As a small business owner, you are looking […]
You may have heard the terms: SEO and SEM casually tossed around when talking about digital marketing strategies, but what do they mean? SEO and SEM are two different methods of attracting potential customers on search engine results pages like Google and Bing. SEO ranks a website for the number of organics (free), whereas SEM […]
Creating an effective digital marketing strategy can be daunting, but with the help of a few simple steps, it can be a breeze. In this article, we’ll outline five of the most critical steps you need to take to create a successful digital marketing strategy. So whether you’re just starting or looking to improve your […]
For the longest time, social media marketing and digital marketing have somewhat been used interchangeably in the marketing space. Most people can’t even tell that they are different entities, well the majority of the blame stems from the rise of social media like Instagram, Facebook, TikTok, and Twitter as key components of every brand marketing campaign and also because newbies mostly adopt social media in the marketing world. But what is our take on this? One thing we know is that social media marketing is just a drop in the ocean of digital marketing; It’s a fraction of the entire strategy incorporated under digital marketing. Although when used right, social media marketing is massive and the most reliable digital marketing strategy.
The Ultimate Guide To SEO For Bloggers SEO. It is a topic that every blogger knows they should be thinking about, but often we do not know where to start. After all, there is SO much information on the subject. And it seems to be constantly changing! In this blog post, we share our ultimate […]
