Social media marketing is big on promoting products, services, or brands through social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more. It is one of the most powerful ways to reach a large audience, build brand awareness, and drive more traffic to your website. However, let us explore the importance of social media marketing […]
For the longest time, social media marketing and digital marketing have somewhat been used interchangeably in the marketing space. Most people can’t even tell that they are different entities, well the majority of the blame stems from the rise of social media like Instagram, Facebook, TikTok, and Twitter as key components of every brand marketing campaign and also because newbies mostly adopt social media in the marketing world. But what is our take on this? One thing we know is that social media marketing is just a drop in the ocean of digital marketing; It’s a fraction of the entire strategy incorporated under digital marketing. Although when used right, social media marketing is massive and the most reliable digital marketing strategy.
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