As a website owner or digital marketer at most, you’ve probably heard of bounce rate. Well, how does this dreaded metric affect your website? How can you improve it? In this blog post, we’ll discuss what bounce rate is, why it’s important, and the actions to take to minimize it. To put it simply, bounce […]
Email marketing is one of the most effective ways to reach customers and prospects, generate leads, and increase sales. Despite the emergence of social media and other digital marketing channels, email marketing remains a vital component of any digital marketing strategy. Diving deeper, we explore the benefits of email marketing and how to create a […]
Social media marketing is big on promoting products, services, or brands through social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more. It is one of the most powerful ways to reach a large audience, build brand awareness, and drive more traffic to your website. However, let us explore the importance of social media marketing […]
Marketing heavily relies on effective branding, as it enables your product or service to stand out among the competition. Hence, there is a need to understand what an effective branding entails, the various forms it can take. This article delves into the concept of branding and its different types, as well as offers insights on […]
This article explores the definition of methodologists, their role in different specializations, and the diverse avenues where their skills are in high demand. We’ve heard that innovation occurs at the intersection of disciplines, or the medici effect, credited to Frans Johansson. They serve as the connective tissue across operational barriers of an organization; the nodes with […]
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